Case Study: T&A Supply’s Partnership with Beam Agency for Creative Solutions
Client: T&A Supply and divisions TAS Contract, TAS Flooring, Pacific Mat & Architectural Directions
Industry: Flooring Materials & Supply
Services Provided by Beam Agency:
- 3D Room Scene Imagery
- Marketing Material Design
- Social Media Management
- Data Management and Website Support
The Challenge
The Solution
Beam Agency partnered with T&A Supply to address these challenges by deploying six specialized contract workers from Argentina, each bringing a unique set of skills tailored to meet the company’s diverse marketing needs:
- 3D Room Scene Imagery: A dedicated designer was assigned to create high-quality 3D images of room scenes incorporating T&A Supply’s products. These images became a central component of all marketing assets. Additionally the designer creates their email marketing efforts, enhancing visual appeal and customer engagement.
- Marketing Material Design: Two designers focused on producing an array of marketing materials including lookbooks, architectural folders, specification sheets, sell sheets, and various other collateral. Their expertise enabled T&A Supply to consistently present polished and professional materials that effectively communicate product benefits and specifications.
- Social Media Management: Two social media specialists managed content creation and engagement across 15 channels for five distinct company brands. This comprehensive approach ensured a cohesive brand voice and sustained interaction with target audiences, boosting visibility and engagement across platforms.
- Data and Website Support: One specialist was tasked with managing data integrity and uploading necessary content to various websites. This role was crucial in maintaining up-to-date product information and ensuring seamless user experiences on digital platforms.
The Results
The Conclusion
– Enhanced Visual Marketing: The 3D images became a highlight of T&A Supply’s marketing, resulting in higher engagement rates in email campaigns and online promotions.
– Streamlined Material Production: The consistency and quality of marketing materials improved, supporting sales teams with effective tools and enhancing brand perception in the market.
– Increased Social Media Presence: Active management of social media led to increased follower growth, higher engagement rates, and improved brand loyalty.
– Improved Data Management: Efficient data handling and website management ensured that customers always had access to accurate and current product information, improving overall customer satisfaction.
T&A Supply’s collaboration with Beam Agency transformed their marketing approach by integrating high-level creative talent into their operations at a fraction of the cost of traditional employment. The success of this partnership not only enhanced T&A Supply’s market position but also demonstrated the effectiveness of Beam Agency’s model of offering skilled Argentinian creatives to U.S. companies. This case study serves as a robust example of how strategic outsourcing can yield substantial business benefits.
