Hire a Remote
Paid Media Specialist
A paid media operator who builds and optimizes Meta, Google, TikTok, and LinkedIn campaigns, so your clients' ad spend produces the cost-per-acquisition and ROAS your agency promised.
Role Scope
What this operator does and doesn't do
Clear boundaries keep operators effective and protect your agency from scope creep.
Responsibilities
- Build campaign structures across Meta, Google, TikTok, and LinkedIn Ads
- Set up targeting, audience strategies, and conversion event configuration
- Launch and manage creative tests; call winners using testing frameworks
- Manage daily budget pacing, bid strategy, and spend efficiency
- Monitor in-platform reporting and optimize toward cost-per-acquisition or ROAS
- Configure UTM parameters and conversion tracking (Meta Pixel, Google Tag)
- Build retargeting segments, lookalikes, and CRM-based custom audiences
Not responsible for
- Producing the ad creative (handled by Designer or 3D & Video Editor)
- Building landing pages or funnels (handled by Funnel Builder)
- Running email channels or owning lifecycle marketing
- Building cross-platform dashboards (handled by Reporting & Analytics Specialist)
- Developing creative briefs or strategy for clients spending $20K+/mo from a blank page
Expertise
Skills and platforms this operator works in
Strong in one or two platforms with working knowledge of the others. Beam screens for honest depth, not list-checking.
Skills
Universal stack
ClickUp
Slack
Google Workspace
Adobe Photoshop
Adobe Illustrator
ChatGPT
Claude
PerplexityRole-specific tools
Meta Ads Manager
Google Ads
TikTok Ads
LinkedIn Ads
Meta Pixel
Google Tag Manager
GA4
Is this the right fit?
This role is perfect for
Agencies with multiple clients spending $5K+/month on paid media
When you have ongoing ad spend across several accounts, you need a dedicated operator running the dailies, not a senior strategist context-switching between platforms.
Teams bottlenecked on day-to-day campaign optimization
Strategy is set, the campaigns are live, but no one has time to read the data daily, kill underperformers, and reallocate spend. This role takes that work off senior plates.
Agencies running ads across Meta, Google, and emerging platforms
Multi-platform paid media is a real specialty. A generalist who only knows one platform leaves spend on the table. An operator with depth across all four wins.
Pricing Tiers
Choose the scope that fits your agency
Three tiers based on role seniority and contractor experience. We'll help you pick the right one in Discovery.
Support
$1,500–$2,500
per month
Lighter-scope roles, supporting functions, less complex work.
Standard
$2,500–$3,500
per month
Mid-to-senior roles, what most placements look like.
Senior
$3,500–$4,500
per month
Senior specialists in advanced disciplines, advanced AI certifications.
Every monthly invoice also includes a $72 Market Operations Fee. Disclosed up front, never hidden.
How Beam Works
Our process makes it easier to press play
The Beam Placement System is built for speed, scope, and seamless collaboration.
01
Role scoping
Define ownership, boundaries, reporting, and success.
02
Operator matching
Match to an AI-certified operator with the right experience and tools.
03
Agency training
Operator learns your SOPs, brand guidelines, and workflows before day one.
04
Embedded onboarding
Operator integrates into your team, communication cadence, and reporting.
Days
From scoping to operator first match
100%
Of operators across Beam's bench are AI Certified
Proof
What agencies who hired this role say
“
The Beam team was always responsive and provided their services at a fraction of the cost of hiring full-time employees. The work was of the highest quality, reflecting their skill and dedication. I recommend Beam Agency for anyone looking for top-notch talent to complement their existing marketing team, particularly for projects requiring high-quality output without the commitment to permanent hires.
Joseph Nester
Director of Operations, Agellum, LLC
63%
Save per month vs. hiring a Paid Media Specialist in-house in the U.S.
Based on US median base salary × 1.30 (fully-loaded employer cost including taxes and benefits, per BLS June 2025 data) compared to Beam Standard tier. Excludes recruiting, onboarding, and turnover costs.
100%
AI Certified operators across Beam's bench
FAQs
FAQs on hiring an Paid Media Specialist
How fast can I get started?
Most operators are matched and introduced within days of scoping. From there, your operator learns your tools and gets to work, most clients see meaningful production in the first two weeks.
What if the operator isn't the right fit?
We replace them. Within 30 days of your request, we place a new operator into the role, and in most cases, within two weeks. Your first replacement is free; after that, a $500 re-onboarding fee applies.
Do I need to onboard them?
Operators start agency-trained. You'll provide context on your systems and SOPs, Beam handles the contractor relationship, training, and ongoing support.
Does the operator just push buttons, or do they think about strategy?
Both, within scope. Beam Paid Media Specialists execute against strategy set by you and the client, but they're not button-pushers. They have opinions on creative, structure testing frameworks, and know when something isn't working before the data fully shows it. For clients spending under $20K/month, they often own strategy too. For larger accounts with dedicated strategists, they execute and optimize against the strategy provided.
Related Roles
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Client Success Manager
An embedded operator who protects your retainers by managing client communication, flagging risks early, and keeping accounts healthy, so you stop losing clients to silence.
Account Manager
An embedded operator who owns account strategy, enforces scope boundaries, and manages timelines, translating strategy into executed tasks inside your systems.
Project Coordinator
An embedded operator who runs your agency's task management, coordinates across your team, and sends proactive client updates, so your senior team stops doing project ops and gets back to billable work.
Ready to place a Paid Media Specialist?
Book a free Discovery Meeting. We'll scope the role and match you with an agency-trained paid media specialist in days.